U&LC Magazine

Magazine Cover re-design for Upper & Lower Case Magazine. One of the first publications intended specifically for the design community, U&lc (shorthand for Upper and lower case) was a product of Herb Lubalin and the International Typeface Corporation. The production run of the magazine lasted from 1970 to 1999 and there were over 120 issues produced during that time. The magazine was an effort to display and advertise for the latest typefaces from ITC, which was the first type foundry to have nothing to do with the production of metal type.